Hello, we are Snook. We’re a design studio built to make the world more human.

Our purpose

A world where people and planet thrive in balance. Where potential is realised and everyone is empowered to help themselves, and help one another.

What we do

We’re trusted by companies, charities and governments to deliver world-class design solutions. By connecting deep, strategic thinking to design we can tackle the most complex challenges. And by engaging with everyone from the boardroom to the waiting room we can effect positive change together.

How do we get there?

Bit by bit we’re re-imagining and redesigning the human experience. The big stuff like critical health services, government and life-long learning, or how you get the shopping. It’s all important to us.

Snook volunteers checking people in at DOTI Fest 2019

Our missions

A more human world is a big challenge. We’ve broken it down into 5 missions. Here’s our current thinking:

Thriving planet

How do we normalise sustainability? How do we design products and services that impact positively on our environment?

Next era government

The next era of government can be more relational and truly help people thrive.

How do we bake kindness and a more human approach into public services? How do we deliver the right support for people, on their terms and when they need it?

Good business

What does an economy that delivers value for business, people and planet look like? How do we release potential and build resilience for all in the process?

What are the opportunities in an automated world?

Healthy lives

Can we design healthcare systems to be empowering, intuitive to navigate and naturally innovative? How can they realise the potential of digital and data – from prevention to personalisation?

Communities for all

With the right tools and autonomy, communities can release their potential and influence the places they live and work in.

Where can policy and technology help create deeper resilience?

Snook were instrumental in introducing service design, user research and prototyping to Samaritans. They are the first people we think of when we want to understand user needs around a new proposition.

Simon Stewart — Samaritans

Working with us

Over a decade we’ve built an intrepid team of designers, researchers, strategists and more all driven by our shared values.

Whether it’s building digital platforms, designing services or finding out what people actually think about you (and what to do with that knowledge), we can help.

Tesco logo
Reach Volunteering logo
NHS National Service Scotland logo
mozilla logo
department for education logo
addaction logo
Camden council logo
Comic Relief logo
Google logo
Government Digital Service logo
Save the children logo
Scottish Government logo
Sodexo logo
Department of Health logo
Hackney Council logo
Police Scotland logo
The Children's Society logo
Scout logo


In all our work we apply a set of principles that define us and ensure we’re doing the right thing

Our practice

  • Human-centred
  • Live & agile
  • Open & inviting
  • Contextualised
  • Designed for impact
Snook team photo