
Our purpose
We design viable, sustainable and fair services with people’s real needs at their heart.
What we do
We work extensively with the UK government and the NHS, helping them meet their commitment to ensuring services are designed around user needs. Having these ongoing partnerships allows us to take on many other projects with charities and other companies as well as continue our commitment to creating a sustainable, fairer future for everyone on the planet.
By connecting deep, strategic thinking to design we can tackle the most complex challenges. And by engaging with everyone from the boardroom to the waiting room we can effect positive change together.
How do we get there?
We work with our clients to design products and services people need to live healthy, prosperous lives. As part of the NEC group, we have the ability to not only deliver the research and design but also build the technology and systems that ensure services meet society’s needs.


Our missions
A more human world is a big challenge. We’ve broken it down into 5 missions. Here’s our current thinking:
Working with us
Over a decade we’ve built an intrepid team of designers, researchers, strategists and more all driven by our shared values.
Whether it’s building digital platforms, designing services or finding out what people actually think about you (and what to do with that knowledge), we can help.


















Principles
In all our work we apply a set of principles that define us and ensure we’re doing the right thing
Our practice
- Human-centred
- Live & agile
- Open & inviting
- Contextualised
- Designed for impact
