By: Alex
Posted: 29/04/2016

Another year, another great Culture Shift Athens!

For the second year running, we teamed up with the British Council Greece and Google, to host a Culture Shift event in Athens! 

Between the 1st – 3rd April 2016, Andy Young and myself facilitated the hack event at Romantso, the former printing factory of the “Romantso” magazine, which now functions as a cultural centre and an incubator for start-up companies within the creative industry. (We especially loved the basketball court on the rooftop!)

The 48-hour event aimed to develop a range of ideas and digital prototypes that solve or build on challenges regarding the cultural sector in Greece. Over one weekend, we brought together a range of people with skills in digital development, designers, entrepreneurs/innovators and individuals from the arts and cultural sector.

Building on challenge themes submitted by both the public and people within the arts sector, six teams were guided through the design process. They developed ideas and prototypes around a variety of challenges; including building positive relationships between cultures, using technology to improve accessibility with Greek cultural heritage sites and how to promote hidden, local gems rather than typical tourist attractions.

The two winning teams will both be heading to the YouTube space in London later this year. The prize, provided by Google, will also include the winners from Culture Shift Cyprus (Tradetion). The overall winning team also receive 2 months free residency in Found.ation, a co-working creative space in Athens, and two networking sessions at Romantso.

In second place, were Dream Chasers – their aim is to excite kids and incite curiosity about Greek culture using their app Questory. With their motto of ‘question everything’ their app engages children in a playful, fun way; encouraging them to find the physical arts and culture surrounding them and become active history seekers instead of passive learners.


In first place was #Partners – a duo who are passionate about developing the digital arts scene in Greece. With much discussion about how digital technologies can enhance the existing arts, cultural and heritage sector, it was refreshing to witness a team focus on developing digital arts as an art form in its own right.

“Our goal is to break the ‘don’t touch’ museum rule.” – and team members, Anastasia and Rafaela aim to create interactive, collaborative digital arts spaces that bring together artists and audiences.


It was a fantastic and energetic weekend, with six ideas that have great potential to incorporate technology and enhance the arts, cultural and heritage sector within Greece. We really love working alongside the British Council to deliver this event and are excited for the Culture Shift Madrid event that will be taking place later this year – so watch this space!

We also had our own Snook hack moments – where we ‘Snookified’ Google (or ‘Snoogle’ as we like to be known) and a participant’s tattoo…


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If you’re interested in understanding more about the work we do with regards to arts, culture and heritage – be sure to check out our Know How and Cinema Know How programmes. Feel free to get in touch to chat more, at

If you’re interested in learning more about our hack events or how a hack event could be beneficial to your organisation, read our blog post by Anne here.

To catch up on the event using social media, please see #CultureShiftAthens