European Institute for Brand Management

I'm just back from the EURIB hosted this year at the Design Council.
I’m just back from the EURIB hosted this year at the Design Council.
I jumped between projects of ours since Snook began (and before) to highlight open and co-productive practice that I believe is needed in the 21st century.
The presentation focused on largely on public services and government and whilst acknowledging many forward thinking areas, particularly within the UK, highlighted that we still got a lot of work to do, as Pia Manchini says, to provide platforms for 21st century citizens to flourish with our institutions and in society.
I also provided a host of links which are attached here for background reading and examples of other practice out there that is listed also below.
Thanks to Mike Press for inviting me, who also gave a whirlwind lecture on British Design from Wedgewood to Bowie and back to Underworld in the last year.
And to memory of Rodney Fitch, a founder of retail design who sadly passed away recently and provided me the opportunity to stand in for. You can read more about his retail work and how he was a leader in this sector here.
Links:
SNOOK
We are Snook
@wearesnook
BOOKS
Open Design Now
Editors Bas van Abel Roel Klaassen Lucas Evers Peter Troxler
Co-Design (Stanley Kind)
http://www.amazon.com/Co-Design-A-Process-Design-Participation/dp/0442233337
The Big Disconnect
WHY THE INTERNET HASN’T TRANSFORMED POLITICS (YET) (Sifry)
http://www.orbooks.com/catalog/big-disconnect/
Tools for Conviviality (Illich)
http://www.mom.arq.ufmg.br/mom/arq_interface/3a_aula/illich_tools_for_conviviality.pdf
Ladder of Citizen Participation (Arnstein)
http://lithgow-schmidt.dk/sherry-arnstein/ladder-of-citizen-participation.html
PROJECTS DISCUSSED
Get Go Glasgow
Community Lovers Guide
http://www.communityloversguide.org/#!getgo-glasgow/c1alz
CycleHack
@cycle_hack
#cyclehack
Penny in Your Pants
@pennyinyopants
#pennyinyopants
Dearest Scotland
@dearestscotland
#dearestscotland
MyPolice
@mypolice
The Matter
@thisisthematter
Total Craigroyston
http://www.totalcraigroyston.co.uk/
Project 99
@wegot99
GOVERNMENT 2.0 | CROWDSOURCING
Christie Commission
http://www.scotland.gov.uk/About/Review/publicservicescommission
Community Empowerment Bill
http://www.scotland.gov.uk/Topics/People/engage
Open Politics
Blueberry Soup – Crowdsourcing Iceland’s Policy
Bert Mulder – Design and Government
http://opendesignnow.org/index.php/article/design-and-government-bert-mulder/
Service Design Principles for the Public Sector
issuu.com/wearesnook/docs/dma_article_v6
Beyond Consultancy – Mental health, young people and technology with NHS GGC
http://wearesnook.com/content/uploads/2014/09/DMI_movingbeyongtheconsultancymodel_draft1-1-1.docx
CO-DESIGNING WITH CUSTOMERS
Customise Jam Box
http://www.fastcodesign.com/1670604/jambox-gets-personal-with-custom-colors-to-order
YOU CAN CUSTOMIZE COFFEE, GRANOLA, SUITS, AND SHOES—BUT DOES IT MEAN YOU SHOULD?
Creating Custom Made Success
http://www.fastcompany.com/1778416/creating-custom-made-success
Nike Free iD
http://www.nike.com/gb/en_gb/c/nikeid
Toyota Designer
Customise Chocolate
Create your own Granola Bar
Great Products Are Nice. But Great Businesses Add Services To Them
CONFIGURATOR 2.0 TURNS CUSTOMERS INTO COMMITTED, RAVING FANS
http://www.fastcompany.com/1794099/configurator-20-turns-customers-committed-raving-fans