Isobel is driven by a curiosity about people and a commitment to clear communication. She believes in taking a user-centred approach to creating content journeys that help people take action – whether through an online service, learning product or in-person experience.
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Before joining Snook, she spent over six years at the UK’s innovation foundation Nesta. Her role focused on translating complex concepts into easy to use content and helping people put innovation methods into practice. She has worked with a wide mix of public sector partners, from the Canadian Federal Government to Essex County Council.
Isobel’s education and background is in journalism, and she still loves the power of a good story. Outside of work, you’ll often find her escaping the city to be by the sea. She’s been braving open water swimming in the last couple years, and is currently trying to improve her very amateur singing in her neighbourhood choir.
