Perla loves that her job means talking to many different people, understanding what they need the most and making sure that the services that affect them are designed to be easy to use. She is a big picture thinker and gets frustrated by the barriers to end-users that are created as a result of siloed working, so will bring the right people together to make sure positive change happens.

Perla completed a masters in Digital Anthropology where her ethnographic research focused on the barriers older people face accessing public services online; she is passionate about digital inclusion. She loves quantitative research too (once upon a time she studied Maths and Philosophy) and finds nothing better than a good spreadsheet. She paints in her spare time, but her real guilty pleasure is reality TV.

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