I was delighted to be invited to present at Service Design Thinks in Leeds. The focus of the evening was “Service Design: How we do it…techniques in the context of live projects”

In the first Service Design Thinks Leeds, they asked about the starting points for service design – the voices and insights that help us create new services and improve ones already in delivery.

This time they moved onto the next stage, to delve more deeply into how services are designed

* How do designers turn insight into action?
* How are users involved in the creation of a service?
* How do you translate concepts into reality?
* Can service design change people’s behaviour or simply adapt to it?
* What’s the difference between design and service design techniques?
* Who designs services in different contexts?

I was speaking alongside Simon East from Drivegain: Designing a new eco-driving service ( @DriveGain @SimonatHome )

Simon has worked with mobile devices and applications for over 20 years. He started his career at British PDA pioneer Psion and was part of the executive team that transformed Psion’s software group into Symbian. In 2001 he founded the mobile photo uploading company Cognima (later to become ShoZu). In December 2008 he co-founded DriveGain, who produce an iPhone app that helps people save fuel as they drive.

Jean Mutton from the University of Derby was also talking about designing the enrollment experience at the University of Derby

The application of service design techniques is relatively new in the higher education sector, but in the light of the Browne Review and the uncertain future of HE funding, the need to place the student at the heart of the service process is gaining increased recognition. In this session, Jean will talk about the impact which a service design approach has made on the student experience of enrollment at Derby.

My talk was entitled “How Snook do Service Design in Scotland” @redjotter

The event was open to everyone working in the design of services whether it be corporate/public/education/health/social sectors.

I really wish I had been there in person and unfortunately we lost Skype connection. I received lots of kind hellos and feedback and made some new twitter friends. Thank you Service Design Leeds!