A Practical Introduction to Content Design
Content design is essential to make services accessible and easy for everyone to use. Learn how to improve your services by creating inclusive and accessible content that meets your users’ needs.
Content design is essential to make services accessible and easy for everyone to use. Learn how to improve your services by creating inclusive and accessible content that meets your users’ needs.
Content design involves much more than just writing words. It’s about putting yourself in your users’ shoes to find out what they need, and then designing that experience using language they understand. Get content wrong, and you can end up with bad services that are difficult to use and stop people completing their goals.
This hands-on learning experience will give you tools, techniques and hopefully a new mindset to approaching your content.
What you’ll learn
Based on Snook’s experience working in the public sector, you will learn:
Who should join this course
The course has been designed for people who are:
How this course will help you
By learning how to create content tailored to the specific needs and goals of your users, you can ensure that your materials are more effective at achieving their intended goals.
User Centred Systems ThinkingLearn how to apply a user-centred approach to systems thinking. Understand how to address complex problems and deliver holistic solutions.
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Course runs over 2 half days Tue 19th September 2023, 09:00 – 12:30 BST
Tue 5th December 2023, 09:30 – 13:00 BST |
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Making Sense of Service DesignAn introductory course aimed at anyone with an interest in service design. Learn how to apply tried and tested techniques from over a decade of Snook’s experience designing and implementing services. |
Tue 10th October 2023, 09:30 – 13:00 BST |
Analysing User Research DataLearn how to analyse qualitative data on user research projects and create high-quality insights that your team can act on. |
Course runs over 2 half days Tue 7th November 2023, 09:30 – 13:30 BST |
User Journey Mapping & Service Blueprinting EssentialsA hands on course for people wanting to understand the practicalities and uses of journey maps & blueprints. |
Course runs over 2 half days Tue 14th November 2023, 09:30 – 13:00 BST |
Designing Sustainable BehaviourSnook’s practical introduction to designing behaviours – learn about behaviour design, what is it, how it works, and how it can add value for reframing problems considering environments and sustainability!
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Service Design Training for Housing ProvidersThis is aimed at upskilling those involved in providing housing to the public in designing to meet real human needs. From learning how to engage with tenants to finding practical ways to respond to new Government guidelines for safety and net-zero targets. Service design can help transform the future of housing. |
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Planet-Centred Design TrainingLearn how to make better design decisions that consider the impact on the environment. This course will improve your ability to ask questions and spot opportunities that benefit the planet. |
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Service Design MasterclassesMasterclasses are a deep dive into service design methods – from user research and customer journey mapping to digital prototyping and beyond. You can either choose from existing courses or create something bespoke with one of our Learning Design team. |
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