Content design involves much more than just writing words. It’s about putting yourself in your users’ shoes to find out what they need, and then designing that experience using language they understand. Get content wrong, and you can end up with bad services that are difficult to use and stop people completing their goals.

This hands-on learning experience will give you tools, techniques and hopefully a new mindset to approaching your content.

What you’ll learn

Based on Snook’s experience working in the public sector, you will learn:

  • How content design is different to other types of writing, and the principles behind it
  • Practical tips for making content that is clear and accessible
  • How to use research to understand your users and inform your content
  • How content designers work with other design roles
  • How to use content design within real world constraints

Who should join this course

The course has been designed for people who are:

  • Working in the public or private sector who need to create content for digital services
  • Working as copywriters, editors or in a communications role who want to learn content design skills
  • In other design roles, such as service designers and interaction designers, who also work with content

How this course will help you

  • Improved communication: By understanding the principles of content design, you can create more effective and user-friendly content for your audience.
  • Better engagement: Content design focuses on creating content that resonates with your audience and motivates them to take action.
  • Increased efficiency: By using a structured approach, you can save time and resources and create more consistent and effective content.
  • Improved public trust: By using evidence-based approaches to content design, the aim is to increase public trust in your organisation and its communication materials.
  • Professional development: Taking a content design course can enhance your professional skills and make you more competitive in the job market.

By learning how to create content tailored to the specific needs and goals of your users, you can ensure that your materials are more effective at achieving their intended goals.



Making Sense of Service Design

An introductory course aimed at anyone with an interest in service design. Learn how to apply tried and tested techniques from over a decade of Snook’s experience designing and implementing services.

Snooks Flagship course will introduce you to the fundamentals of service design and how it is evolving to drive change within government, public and social sectors.

 

  • New dates coming soon, if interested please contact tash.willcocks@wearesnook.com our head of learning they can add you to the waiting list

Planet-centred design training: Designing Sustainable Behaviour

Snook’s practical introduction to designing behaviours – learn about behaviour design, what is it, how it works, and how it can add value for reframing problems considering environments and sustainability!

 

 

Register for Designing Sustainable Behaviour

Tuesday 7th March 09:00 – 12.30 GMT
Wednesday 8th March 09.00 – 12:30 GMT

Analysing User Research Data | With Snook March

Learn how to analyse qualitative data on user research projects _and_ create high-quality insights that your team can act on.

Register for Analysing User Research Data Short Course With Snook

Tue, 14 Mar 2023, 09:00 – 12.30 GMT
Wed, 15 Mar 2023, 9.00 – 12:30 GMT

User Journey Mapping & Service Blueprinting Essentials

A hands on course for people wanting to understand the practicalities and uses of journey maps & blueprints.

Register for Journey Mapping and Service Blueprinting Essentials

Tuesday 21st Feb 9.00 – 12.30
Wednesday 22nd Feb 9.00 – 12.30

Planet-Centred Design Training

Learn how to make better design decisions that consider the impact on the environment. This course will improve your ability to ask questions and spot opportunities that benefit the planet. 

  • Next start date: We run these as requested

Service Design Training for Housing Providers

This is aimed at upskilling those involved in providing housing to the public in designing to meet real human needs.

From learning how to engage with tenants to finding practical ways to respond to new Government guidelines for safety and net-zero targets. Service design can help transform the future of housing.

  • Next start date:
  • 26th of May

Service Design Masterclasses

Masterclasses are a deep dive into service design methods – from user research and customer journey mapping to digital prototyping and beyond.

You can either choose from existing courses or create something bespoke with one of our Learning Design team.

  • Next start date: We run these as requested