Content design involves much more than just writing words. It’s about putting yourself in your users’ shoes to find out what they need, and then designing that experience using language they understand. Get content wrong, and you can end up with bad services that are difficult to use and stop people completing their goals.

This hands-on learning experience will give you tools, techniques and hopefully a new mindset to approaching your content.

What you’ll learn

Based on Snook’s experience working in the public sector, you will learn:

• How content design is different to other types of writing, and the principles behind it
• Practical tips for making content that is clear and accessible
• How to use research to understand your users and inform your content
• How content designers work with other design roles
• How to use content design within real world constraints

Who should join this course

The course has been designed for people who are:

• Working in the public or private sector who need to create content for digital services
• Working as copywriters, editors or in a communications role who want to learn content design skills
• In other design roles, such as service designers and interaction designers, who also work with content

How this course will help you

• Improved communication: By understanding the principles of content design, you can create more effective and user-friendly content for your audience.
• Better engagement: Content design focuses on creating content that resonates with your audience and motivates them to take action.
• Increased efficiency: By using a structured approach, you can save time and resources and create more consistent and effective content.
• Improved public trust: By using evidence-based approaches to content design, the aim is to increase public trust in your organisation and its communication materials.
• Professional development: Taking a content design course can enhance your professional skills and make you more competitive in the job market.

By learning how to create content tailored to the specific needs and goals of your users, you can ensure that your materials are more effective at achieving their intended goals.