About this event

Some people think user research is simply going out and speaking to the people that use your product or service. But coming back from the field with a pile of raw notes won’t help yourteam make the decisions that enable them to build the right thing.

You need to do high-quality analysis to get accurate insights about your users – and this course from Snook will show you how to do just that.

User researchers spend a considerable portion of their time analysing their data. It’s the process by which they turn observations about users into actionable insights for their teams. If those insights are not based on a robust and rigorous process, teams risk working from an inaccurate understanding of their users – the very problem that user research is trying to solve in the first place.

However, robustness and rigour clash with the tight timelines and budgets that user researchers often find themselves working to. Being able to strike that balance within the constraints of a project is a key skill for user researchers to master.

This hands on and active learning course we cover the theory and practice that will equip you to do high-quality analysis in a variety of project contexts.

The course

The course runs over 2 half days (9.00 – 12.30 both days) to allow the participants reflection time between the days and comes with a post pack email of further reading and material gathered during the course to digest in your leisure.

What you will learn

For over a decade Snook has been doing qualitative data analysis on projects of all sizes and types, across the public, private and third sectors. We’ve funnelled our knowledge into this course, where you’ll learn:

– The basic concepts that underpin robust qualitative data analysis
– The common qualitative data methods used in user research, and how to do them well
– How to balance rigour with the reality of having to get stuff done
– How to synthesise useful and actionable insights from your data
– How to navigate the gap between doing your analysis and reporting your findings

 

Who should go on this course

We’ve designed this course for:

– People who are new to user research and want a solid overview of analysing qualitative user research data
– Established user researchers who would like to dig a bit deeper into the theory and practice of analysis
– People who sometimes get involved in analysis, such as designers and product managers, and want to improve how they work with their researchers

 

We reserve some free spaces for those on low incomes. These are limited but we will have more opportunities on courses coming out later in the year. If you’re a student, on maternity leave or unemployed at the moment please contact us and say hello. We don’t ask for evidence – we trust you. Please email tash.willcocks@wearesnook.com to be added to the ongoing waiting list.

Want to train your whole team? All our courses are available to run privately with your team, we work with you to create the best course for your needs & objectives, it can be a bespoke set of courses for one team, creating design literacy across your organisation or a one off Masterclass. Please feel free to say hello and tash.willcocks@wearesnook.com can talk through your needs and ideas.



Making Sense of Service Design

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Snooks Flagship course will introduce you to the fundamentals of service design and how it is evolving to drive change within government, public and social sectors.

 

  • New dates coming soon, if interested please contact tash.willcocks@wearesnook.com our head of learning they can add you to the waiting list

A practical introduction to content design

Learn how to improve your services by creating inclusive and accessible content that meets your users’ needs.

Content design is essential to make services accessible and easy for everyone to use. This practical course from Snook will show you how to improve your content and communication through user-​centred design principles.​

Register for A practical introduction to content design
Thursday, 16 Feb 2023 09:00 – 13.00 GMT

Planet-centred design training: Designing Sustainable Behaviour

Snook’s practical introduction to designing behaviours – learn about behaviour design, what is it, how it works, and how it can add value for reframing problems considering environments and sustainability!

 

 

Register for Designing Sustainable Behaviour

Tuesday 7th March 09:00 – 12.30 GMT
Wednesday 8th March 09.00 – 12:30 GMT

User Journey Mapping & Service Blueprinting Essentials

A hands on course for people wanting to understand the practicalities and uses of journey maps & blueprints.

Register for Journey Mapping and Service Blueprinting Essentials

Tuesday 21st Feb 9.00 – 12.30
Wednesday 22nd Feb 9.00 – 12.30

Planet-Centred Design Training

Learn how to make better design decisions that consider the impact on the environment. This course will improve your ability to ask questions and spot opportunities that benefit the planet. 

  • Next start date: We run these as requested

Service Design Training for Housing Providers

This is aimed at upskilling those involved in providing housing to the public in designing to meet real human needs.

From learning how to engage with tenants to finding practical ways to respond to new Government guidelines for safety and net-zero targets. Service design can help transform the future of housing.

  • Next start date:
  • 26th of May

Service Design Masterclasses

Masterclasses are a deep dive into service design methods – from user research and customer journey mapping to digital prototyping and beyond.

You can either choose from existing courses or create something bespoke with one of our Learning Design team.

  • Next start date: We run these as requested