The course runs over 2 half days allowing reflection time and space to fit within your working day.

Behaviour design draws from cognitive, social, evolutionary psychology and behaviour science, blending the rigour of science with the empathy of design to find out why people do the things they do and how we can use design experimentation to shift behaviour.

In this course we are explore how being Behaviour-focused can drive social and sustainable innovations within government, public and social sectors.

Through hands-on workshop activities, this course will introduce you to the basics of behaviour-centred design and how to take the first steps designing behaviours in your own organisation. We will take you through 4 core behaviour-centred activities that you can use in your usual design process.

You will learn:

  • What is Behaviour Change Design and why it is important?
  • Framing Behaviour: How to frame behaviour change design challenges.
  • Mapping Behaviour: How to use practical tools and methods to sense-make and investigate the context for behaviour change.
  • Diagnosing Behaviour: How to design a behaviour change intervention using the COM-B model of behaviour change.
  • Designing & iterating interventions for Change: using EAST principles.
  • Building a hypothesis for change: Generate a theory of change approach to building, testing and improving behaviour change interventions.

You will leave with practical knowledge, tools, templates and skills that we hope you will apply within your own role and projects.

This course is for:

  • For those interested in bringing understanding of behaviours into their work.
  • Individuals who are keen to learn practical ways to shift behaviours to sustainable ones.

We reserve some free spaces for those on low incomes. These are limited but we will have more opportunities on courses coming out later in the year. If you’re a student, on maternity leave or unemployed at the moment please contact us and say hello. We don’t ask for evidence – we trust you. Please email to be added to the ongoing waiting list.

Analysing User Research Data

Learn how to analyse qualitative data on user research projects and create high-quality insights that your team can act on.

Course runs over 2 half days

Tue 16th April 2024, 09:30 – 13:00 BST
Wed 17th April 2024, 09:30 – 13:00 BST

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Making Sense of Service Design

An introductory course aimed at anyone with an interest in service design. Learn how to apply tried and tested techniques from over a decade of Snook’s experience designing and implementing services.

Course runs over 2 half days

Tues 30th April 2024, 09:30 – 13:00 BST
Wed 1st May 2024, 09:30 – 13:00 BST
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User Centred Systems Thinking

Learn how to apply a user-centred approach to systems thinking. Understand how to address complex problems and deliver holistic solutions.


Course runs over 2 half days

Tues 21st May 2024, 09:30 – 13:00 GMT
Wed 22nd May 2024, 09:30 – 13:00 GMT
Early bird £390

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A Practical Introduction to Content Design

Content design is essential to make services accessible and easy for everyone to use. Learn how to improve your services by creating inclusive and accessible content that meets your users’ needs.

User Journey Mapping & Service Blueprinting Essentials

A hands on course for people wanting to understand the practicalities and uses of journey maps & blueprints.

Service Design Training for Housing Providers

This is aimed at upskilling those involved in providing housing to the public in designing to meet real human needs.

From learning how to engage with tenants to finding practical ways to respond to new Government guidelines for safety and net-zero targets. Service design can help transform the future of housing.

Planet-Centred Design Training

Learn how to make better design decisions that consider the impact on the environment. This course will improve your ability to ask questions and spot opportunities that benefit the planet. 

Service Design Masterclasses

Masterclasses are a deep dive into service design methods – from user research and customer journey mapping to digital prototyping and beyond.

You can either choose from existing courses or create something bespoke with one of our Learning Design team.