We know that go plastic free, be water wise, green our homes, drive less and drive green could help lessen the harm done to the planet, but these actions are simply not taken up sufficiently.

Knowing what you should do doesn’t equal to acting on it…

In this course we are using behaviour lens to rethink the role of design as both the cause and solution to confront climate crisis, and how being Behaviour-focused drive social and sustainable innovations within government, public and social sectors.

Behaviour design draws from cognitive, social, evolutionary psychology, behaviour science, blending the rigour of science with the empathy of design to find out why people do the things they do and how we can use design experimentation to shift behaviour.

Through hands-on workshop activities, this course will introduce you to the basics of behaviour-centred design and how to take the first steps designing behaviours in your own organisation. We will take you through 4 core behaviour-centred activities that you can use in your usual design process.

You will learn:

  • What is behaviour-centred thinking and why it is important
  • Behaviour framing: How to frame challenges in behaviour terms and identify target behaviour to achieve the desired outcome
  • Behaviour mapping: How to use practical tools and methods from both behaviour science and service design to sense-make and investigate context of behaviour
  • Behaviour diagnosis: How to research people’s behaviour and identify behaviour insights to reveal opportunities for behavioural change using Behaviour Change frameworks, such as COM-B and the behaviour change wheel.
  • Behaviour change hypothesis: How to develop effective ideas that shape choices or change behaviour, and use evidence-based approach to build, test and improve the ideas with rigour
  • You will leave with practical knowledge, tool, templates and skills that we hope you will apply within your own role and organisation.

This course is for:

  • Those interested in behaviours in their design-related work and keen to learn practical ways to shift those behaviour to sustainable ones, minimising or mitigating them.
  • Those who work closely with behaviour scientist as part of their role and keen to learn more.
  • Individuals or teams who wants to understand more about how to design for better social and environmental outcomes that considers human’s behaviour.


We reserve some free spaces for those on low incomes. These are limited but we will have more opportunities on courses coming out later in the year. If you’re a student, on maternity leave or unemployed at the moment please contact us and say hello. We don’t ask for evidence – we trust you. Please email tash.willcocks@wearesnook.com to be added to the ongoing waiting list.

Making Sense of Service Design

An introductory course aimed at anyone with an interest in service design. Learn how to apply tried and tested techniques from over a decade of Snook’s experience designing and implementing services.

Snooks Flagship course will introduce you to the fundamentals of service design and how it is evolving to drive change within government, public and social sectors.


  • New dates coming soon, if interested please contact tash.willcocks@wearesnook.com our head of learning they can add you to the waiting list

A practical introduction to content design

Learn how to improve your services by creating inclusive and accessible content that meets your users’ needs.

Content design is essential to make services accessible and easy for everyone to use. This practical course from Snook will show you how to improve your content and communication through user-​centred design principles.​

Register for A practical introduction to content design
Thursday, 16 Feb 2023 09:00 – 13.00 GMT

Analysing User Research Data | With Snook March

Learn how to analyse qualitative data on user research projects _and_ create high-quality insights that your team can act on.

Register for Analysing User Research Data Short Course With Snook

Tue, 14 Mar 2023, 09:00 – 12.30 GMT
Wed, 15 Mar 2023, 9.00 – 12:30 GMT

User Journey Mapping & Service Blueprinting Essentials

A hands on course for people wanting to understand the practicalities and uses of journey maps & blueprints.

Register for Journey Mapping and Service Blueprinting Essentials

Tuesday 21st Feb 9.00 – 12.30
Wednesday 22nd Feb 9.00 – 12.30

Planet-Centred Design Training

Learn how to make better design decisions that consider the impact on the environment. This course will improve your ability to ask questions and spot opportunities that benefit the planet. 

  • Next start date: We run these as requested

Service Design Training for Housing Providers

This is aimed at upskilling those involved in providing housing to the public in designing to meet real human needs.

From learning how to engage with tenants to finding practical ways to respond to new Government guidelines for safety and net-zero targets. Service design can help transform the future of housing.

  • Next start date:
  • 26th of May

Service Design Masterclasses

Masterclasses are a deep dive into service design methods – from user research and customer journey mapping to digital prototyping and beyond.

You can either choose from existing courses or create something bespoke with one of our Learning Design team.

  • Next start date: We run these as requested