We know that go plastic free, be water wise, green our homes, drive less and drive green could help lessen the harm done to the planet, but these actions are simply not taken up sufficiently.

Knowing what you should do doesn’t equal to acting on it…

In this course we are using behaviour lens to rethink the role of design as both the cause and solution to confront climate crisis, and how being Behaviour-focused drive social and sustainable innovations within government, public and social sectors.

Behaviour design draws from cognitive, social, evolutionary psychology, behaviour science, blending the rigour of science with the empathy of design to find out why people do the things they do and how we can use design experimentation to shift behaviour.

Through hands-on workshop activities, this course will introduce you to the basics of behaviour-centred design and how to take the first steps designing behaviours in your own organisation. We will take you through 4 core behaviour-centred activities that you can use in your usual design process.

You will learn:

• What is behaviour-centred thinking and why it is important
• Behaviour framing: How to frame challenges in behaviour terms and identify target behaviour to achieve the desired outcome
• Behaviour mapping: How to use practical tools and methods from both behaviour science and service design to sense-make and investigate context of behaviour
• Behaviour diagnosis: How to research people’s behaviour and identify behaviour insights to reveal opportunities for behavioural change using Behaviour Change frameworks, such as COM-B and the behaviour change wheel.
• Behaviour change hypothesis: How to develop effective ideas that shape choices or change behaviour, and use evidence-based approach to build, test and improve the ideas with rigour
• You will leave with practical knowledge, tool, templates and skills that we hope you will apply within your own role and organisation.

This course is for:

• Those interested in behaviours in their design-related work and keen to learn practical ways to shift those behaviour to sustainable ones, minimising or mitigating them.
• Those who work closely with behaviour scientist as part of their role and keen to learn more.
• Individuals or teams who wants to understand more about how to design for better social and environmental outcomes that considers human’s behaviour.

We reserve some free spaces for those on low incomes. These are limited but we will have more opportunities on courses coming out later in the year. If you’re a student, on maternity leave or unemployed at the moment please contact us and say hello. We don’t ask for evidence – we trust you. Please email curious@wearesnook.com to be added to the ongoing waiting list.