A hands on course for people wanting to understand the practicalities and uses of journey maps & blueprints. Designed with Dr Val Mitchell and the Snook team, we take ten years of experience and take you through these essential Service Design Tools in a learning by doing environment.



About this event

Services often become complex and hard to use because they’re designed around unseen business processes. These force people to try to understand complicated systems and languages that have nothing to do with what they want to achieve.

Do you want to find out which parts of your service frustrate your users and design ways to not only meet their needs, but maybe even bring them joy?

Learn how to design services that meet the real needs of people and the planet. Join this short intensive course to get hands-on experience of mapping out a customer journey then diving deeper into the organisation that delivers it by creating a service design blueprint.

“I did the Blueprinting & Journey Mapping course and it was a game changer!” 
We created a blueprint in small groups throughout the day, based on a specific scenario, I was able to apply everything I had learned the very next day. 
Super informative but also great fun & all the artefacts are shared so you have access to them after to refer to. Highly recommend ”

Nina O’Connor | Senior Service Designer Barclays Bank
Journey Mapping & Blueprinting Essentials participant


Making Sense of Service Design

An introductory course aimed at anyone with an interest in service design. Learn how to apply tried and tested techniques from over a decade of Snook’s experience designing and implementing services.

Snooks Flagship course will introduce you to the fundamentals of service design and how it is evolving to drive change within government, public and social sectors.


  • New dates coming soon, if interested please contact tash.willcocks@wearesnook.com our head of learning they can add you to the waiting list

A practical introduction to content design

Learn how to improve your services by creating inclusive and accessible content that meets your users’ needs.

Content design is essential to make services accessible and easy for everyone to use. This practical course from Snook will show you how to improve your content and communication through user-​centred design principles.​

Register for A practical introduction to content design
Thursday, 16 Feb 2023 09:00 – 13.00 GMT

Planet-centred design training: Designing Sustainable Behaviour

Snook’s practical introduction to designing behaviours – learn about behaviour design, what is it, how it works, and how it can add value for reframing problems considering environments and sustainability!



Register for Designing Sustainable Behaviour

Tuesday 7th March 09:00 – 12.30 GMT
Wednesday 8th March 09.00 – 12:30 GMT

Analysing User Research Data | With Snook March

Learn how to analyse qualitative data on user research projects _and_ create high-quality insights that your team can act on.

Register for Analysing User Research Data Short Course With Snook

Tue, 14 Mar 2023, 09:00 – 12.30 GMT
Wed, 15 Mar 2023, 9.00 – 12:30 GMT

Planet-Centred Design Training

Learn how to make better design decisions that consider the impact on the environment. This course will improve your ability to ask questions and spot opportunities that benefit the planet. 

  • Next start date: We run these as requested

Service Design Training for Housing Providers

This is aimed at upskilling those involved in providing housing to the public in designing to meet real human needs.

From learning how to engage with tenants to finding practical ways to respond to new Government guidelines for safety and net-zero targets. Service design can help transform the future of housing.

  • Next start date:
  • 26th of May

Service Design Masterclasses

Masterclasses are a deep dive into service design methods – from user research and customer journey mapping to digital prototyping and beyond.

You can either choose from existing courses or create something bespoke with one of our Learning Design team.

  • Next start date: We run these as requested