Last week I went to the first event held by Orange to mark the launch of their forthcoming initiative to promote mobile micro volunteering. I rocked up with the lovely Cassie Robinson knowing nothing about the idea or who was going to be there.

The  50 people crowd wore stickers – developers sporting a blue sticker, people from orange an orange sticker and social entrepreneurs a green sticker. The aim of the evening was simply to ‘meet in each other in person’ – simple and true.

The force behind this new initiative is the merging of Orange and T mobile ; Everything Everywhere . They have more customers than the population of Canada! They certainly have the potential to harness this power to do something good!

Jamie T put together a good write up here and I was interviewed by the brill Brian Condon – you can listen on audioboo.

This new venture is encouraging people to make minutes matter, to do something from your phone that will take 5 minutes. It clearly presents new opportunities to work differently and it may highlight how much generosity there is in the world.

I suppose I am most interested in the balance of actions that can be done online and what can be done offline. Nevertheless, I am always interested in things that aim to liberate and inspire people so I will be watching closely.

p.s I was a big fan of the speakers wearing a red flower in their shirt pocket. Nice touch.