Building a design-led community
Throughout this project we worked as one with SNTech, cementing the process of user-research, iteration, and validation into every stage of continued product development. The organisation has now put co-design at the heart of its culture.
User research also enabled us to prioritise product iterations and service touchpoint development. We created a roadmap for product launch, breaking down the steps to enter into global markets.
We also built networks, relationships, and friendships that are invaluable to both SNTech and ourselves. An additional bonus of these relationships is that it can help build the support network needed to launch a new product into the fishing industry. We have helped to create ‘Pisces pioneers’ who are spreading the word, and who will be some of the first to adopt any new development or product, giving us an early insight into its use.
This was Innovate UK’s first pilot of applying design to the strategic framing of how products and services are developed in the UK.